Americans with Disabilities Act (ADA): The digital world should be accessible to everyone. ADA compliance for websites means ensuring individuals with disabilities can easily access and navigate your online content. This includes providing features like screen reader compatibility, keyboard navigation, clear visual hierarchies, and proper alt-text for images. Non-compliance can result in liabilities and alienate a portion of your potential audience. Making your website accessible demonstrates your commitment to inclusivity and widens your reach.
Search Engine Optimization (SEO): For a website to be found by customers, it needs to be understood and indexed by search engines like Google, Bing, and Yahoo. Search engine compliance involves adhering to best practices that help search engines crawl and rank your site effectively. This includes using relevant terms, having a fast-loading site, a secure (https) connection, well-structured content, and a mobile-friendly design. A compliant website is a discoverable website, driving organic traffic directly to your business.
Multi-Device Compliance (Responsive Design): People access websites from many types of devices - smartphones, tablets, laptops, desktops, and televisions. Multi-device compliance is achieved through responsive web design, which ensures that your website functions regardless of the screen size or device being used. If your website isn't optimized, you're not only providing a poor user experience but also likely being penalized by search engines, which prioritize compliant websites in their rankings.